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City Strategic Plan
Rocklin Strategic Plan Update - August 2019
Thank you for your interest in the City of Rocklin’s Strategic Plan.
City leadership is dedicated to providing Rocklin residents with an exceptional quality of life, while maintaining our small-town sense of community. As the chief executive officer of the City, I supervise operations, direct departments and services, and enforce the laws and policies as adopted by the City Council. To help us prudently manage resources and serve the people of Rocklin, the City Council and staff recently updated the City’s strategic plan that guides department operations and projects.
We invite you to review our latest strategic plan, which focuses on five headline goals:
- Maintain and Enhance Rocklin’s Physical Environment – The City’s physical infrastructure meets best-practice standards and represents prudent fiscal management.
- Ensure a Safe and Secure Community – Rocklin is a safe and secure community in which to live, recreate, raise a family and operate a business.
- Promote Economic Vitality and a Sustainable Community - A strong economy and sustainable community depends on creating opportunities for business to thrive, strong residential and revenue-generating land use policy, and attention to Rocklin overall quality of life.
- Enhance Community and Employee Engagement - Engaging those who live, work and visit Rocklin is a vital aspect of accomplishing City goals related to the physical environment, safety, economic vitality, and quality of life.
Our strategic plan is a “living document” with action plans for each department. It serves as our guide and will be reviewed on a regular basis with City Council. We invite you to stay up to date by engaging in City communications to receive updates, and to attend or review our City Council meetings. More information about City meetings can be found at: https://www.rocklin.ca.us/city-council-agenda-and-minutes.
On behalf of the City and all Rocklin staff, it is a privilege to strive each day to provide the highest level of service to residents and businesses. Thank you for contributing to the vitality of Rocklin by living, working, and recreating in our community and together we will continue to create the environment necessary for sustained prosperity and growth.
Steve Rudolph, City Manager
Aug 13 Council Meeting Recap
New Rules Coming for Short-Term Rentals and Strategic Plan Updates
Short-Term Rental Regulations Designed for Accountability
Owners who list Rocklin properties for short-term rent on sites like Airbnb and VRBO will soon need to comply with new regulations approved by City Council on August 13.
The new ordinance requires people listing short-term rentals in Rocklin to obtain a permit from the City and sets ground rules for operation, which include:
National Night Out Brings Community Together
On Tuesday, August 6, 40 Rocklin employees and volunteers, including the entire City Council, City Manager, and Fire Chief, visited neighborhoods across the City for National Night Out.
Rocklin staff and volunteers were split into 10 teams and able to reach groups across town. Kids climbed in and over police vehicles to get a closer look, while everyone took the opportunity to get to know each other on a more personal level.
‘Get a Job!’ Rocklin Summer Programs Show Students The Civic Life
“What do you want to be when you grow up?” is a question kids are asked from an early age.
As dreams of becoming an astronaut or the President of the United States start to fall away, many young people are unsure of what career path they may pursue as they move through middle and high school.
Roy Ruhkala Honored for Community Contributions
The City honored the late Roy Ruhkala and the entire Ruhkala family on July 28 at Quarry Park Adventures with a special ceremony.
The event featured remarks from City Council and the Rocklin Historical Society, in addition to a special video presentation, and free cake and root beer floats.
3rd St at Sunset Blvd Reopens to Traffic
3rd Street at Sunset Blvd reopened to traffic on Thursday, July 25, four days ahead of schedule.
Site cleanup and demobilization continue, with striping in the extended left turn lane on Sunset to 3rd to be finalized the week of July 29.
Rocklin PD Joins ‘Neighbors’ by Ring to Provide Users Real-Time Crime and Safety Information
The Rocklin Police Department is joining the free Neighbors app by Ring to provide the Rocklin community with real-time, local crime and safety information. The Neighbors network already has millions of users and has been instrumental in catching package thieves, stopping burglaries, and keeping neighborhoods safe.
Roundabout at Rocklin and Pacific Takes Steps Forward
On Tuesday, July 9, the Rocklin City Council approved two resolutions related to the traffic roundabout planned at the current intersection of Rocklin Road and Pacific Street. The resolutions provided approval for needed changes to the roundabout’s design and authorized Rocklin staff to begin discussions with property owners to purchase the small amount of privately-owned surrounding land needed to build the roundabout.
Scavenger Hunt Photo Contest Part of Parks and Recreation Month in July
The City of Rocklin recognizes July as “Parks and Recreation Month” and encourages residents to discover the power of play and adventure within the City’s expansive park system.
To get people out and exploring, the City recently launched the “Capture Rocklin” scavenger hunt photo contest, with 40 photo goals for the public to find throughout the City including “animal tracks,” a “California State Poppy,” and “Joel Parker Whitney’s Tomb.”
Rocklin named the 7th Best California City to Live In by Business Site
The City of Rocklin was recently ranked as the 7th best California city to live in, according to the business website chamberofcommerce.org.
The site ranked a total of 2,509 qualified cities (those with populations above 25,000 and enough data for analysis) by five factors: employment (number of establishments, median earnings); housing (owner-occupied housing with a mortgage, monthly housing costs); quality of life (work commute, poverty levels); education (percentage with a bachelor’s degree or higher); and health (obesity ratios).
Fiscal Year 2019-2020 Budget Prioritizes Residents and Responsibility
The Rocklin City Council adopted a balanced Fiscal Year 2019-2020 budget on Tuesday, June 25, with $72,714,500 listed in operating expenses and $12,944,500 for capital expenditures.
This budget is fiscally responsible and represents a sound operational plan for the upcoming year. Although the City anticipates the local economy will continue to be strong through June 2020, Rocklin is taking a conservative approach by controlling service expansion and expanding reserves where possible.
Rocklin/Lincoln Urge Safe Fireworks Season
Safe and Sane Fireworks Legal in Rocklin from June 28 - July 4
The Fourth of July is just around the corner and the Rocklin Fire Department would like to remind residents of the laws and how to stay safe.
Rocklin Wall of Recognition – Call for Nominations
The City of Rocklin was built on a granite foundation by people, businesses and organizations dedicated to the betterment of the community. Help the City recognize those who have helped shape the character of Rocklin and submit your nomination for the 2019 Wall of Recognition today.
Nominations are due by Friday, August 9 and can be submitted online at https://www.rocklin.ca.us/wall-recognition.
May 14 City Council Meeting Update
Plans Approved Focused on Traffic Improvements and Fire Safety
Intelligent Transportation System Master Plan to Make Rocklin’s Roads Smarter
The City of Rocklin and the entire south Placer County area are rapidly growing. The increases in population and business activity have led to significant challenges facing efficient operations of local streets and roads.
Junior Police Academy Invites Youth Behind the Blue Line
The job of a police officer requires a wide-range of skills, not the least of which include detailed observation, problem solving, and clear communication with the public. The 2018 Rocklin Jr. Police Academy provided a select group of local students the chance to experience these challenges first hand.
New Plaque Reminds Rocklin of Its Railroad Roots
The railroad tracks running through the heart of the City of Rocklin are often viewed as an annoyance due to the intermittent noise and traffic delays caused by locomotives.
On Saturday, May 11, the Rocklin Historical Society posted a plaque at the Rocklin train station as a permanent reminder that the railroad should be respected as a key part of Rocklin’s history and likely the main reason this area was first settled.
A Closer Look at Community Development Block Grants: Aid Provided by the Salvation Army
A Rocklin mother of three was struggling to care for her mentally ill teenage daughter, eventually losing her job and facing a 3-day eviction notice. The local Salvation Army was there at the critical juncture, stepping in to help the family keep their home and find additional resources for the daughter.
Rocklin’s Population Pops to the Top
Fourth highest annual percentage growth rate in the state
A new population estimate from the
California Department of Finance puts Rocklin at 69, 249
citizens, a 3.8% increase over last year. Welcome to our 2,745
new citizens!
This makes Rocklin the fourth fastest-growing population of any city in California, by annual percentage growth.
Adopt-a-Creek and Make a Difference
Leadership Rocklin Helps Relaunch Clean-up Program
With 44 miles of creeks in Rocklin, maintenance and the overall well-being of every inch is an extensive job. The City’s updated Adopt-a-Creek program, renewed in part by Leadership Rocklin, allows residents to roll up their sleeves and give back to their community in a tangible and feasible way twice a year.
2019 Ruhkala Award Winners
The Ruhkala Community Service Awards recognize exemplary community service efforts annually in the City of Rocklin. The awards were created to honor Roy and Peggy Ruhkala, a pair who worked for the betterment of the Rocklin community for over 40 years.
Julia Shohbozian
Youth Ruhkala Award Winner
