The City Manager is appointed by the City Council and is
responsible for implementing and carrying out the policies of the
Council. As the chief executive officer of the City, the City
Manager supervises operations, directs departments and
services, and enforces the laws and policies as adopted by the
The City Manager’s Office coordinates:
- Economic Development
- Legislative Advocacy
- Public Affairs
The office of the City Manager is the primary contact for providing current information to the public, the media, and City employees.
Economic Development implements, coordinates and monitors policies and programs to improve the City’s business climate.
This office works to keep Rocklin prosperous by acting on two overarching approaches to economic vitalization: strengthening what the City already has and pursuing what the City needs to achieve a strong, diversified local economy.
The $1.9 trillion American Rescue Plan Act (ARPA) was signed into law on March 11, 2021, to deliver relief to millions of Americans struggling with the economic crisis caused by the ongoing COVID-19 pandemic. ARPA includes a more than $350 billion allocation of Coronavirus State and Local Fiscal Recovery Funds (CSLFRF) to state, local, territorial, and tribal governments.
The City of Rocklin has been awarded just over $7 million to assist local businesses and non-profits in recovering from the pandemic, maintain vital services, increase the health and safety of residents, and more.
Thank you for your interest in the City of Rocklin’s Strategic Plan.
City leadership is dedicated to providing Rocklin residents with an exceptional quality of life, while maintaining our small-town sense of community. As the chief executive officer of the City, I supervise operations, direct departments and services, and enforce the laws and policies as adopted by the City Council. To help us prudently manage resources and serve the people of Rocklin, the City Council and staff recently updated the City’s strategic plan that guides department operations and projects.
We invite you to review our latest strategic plan, which focuses on five headline goals:
- Maintain and Enhance Rocklin’s Physical Environment – The City’s physical infrastructure meets best-practice standards and represents prudent fiscal management.
- Ensure a Safe and Secure Community – Rocklin is a safe and secure community in which to live, recreate, raise a family and operate a business.
- Promote Economic Vitality and a Sustainable Community - A strong economy and sustainable community depends on creating opportunities for business to thrive, strong residential and revenue-generating land use policy, and attention to Rocklin overall quality of life.
- Enhance Community and Employee Engagement - Engaging those who live, work and visit Rocklin is a vital aspect of accomplishing City goals related to the physical environment, safety, economic vitality, and quality of life.
Our strategic plan is a “living document” with action plans for each department. It serves as our guide and will be reviewed on a regular basis with City Council. We invite you to stay up to date by engaging in City communications to receive updates, and to attend or review our City Council meetings. More information about City meetings can be found at: https://www.rocklin.ca.us/city-council-agenda-and-minutes.
Every day City employees interact with hundreds of residents, businesses and visitors in the course of their job. Employees may feel that they are “just doing their job”, but sometimes that interaction has such a positive impact, it prompts our citizens to send along a word of thanks.
Here are some highlights from letters we have received: