City Manager
City Manager
The City Manager is appointed by the City Council and is
responsible for implementing and carrying out the policies of the
Council. As the chief executive officer of the City, the City
Manager supervises operations, directs departments and
services, and enforces the laws and policies as adopted by the
City Council.
The City Manager’s Office coordinates:
- Administration
- Economic Development
- Housing
- Legislative Advocacy
- Public Affairs
The office of the City Manager is the primary contact for providing current information to the public, the media, and City employees.
Economic Development
Economic Development implements, coordinates and monitors policies and programs to improve the City’s business climate.
This office works to keep Rocklin prosperous by acting on two overarching approaches to economic vitalization: strengthening what the City already has and pursuing what the City needs to achieve a strong, diversified local economy.
City Strategic Plan
2025-2027 Strategic Planning Framework
Thank you for your interest in the City of Rocklin’s Strategic Plan.
The City Council recently met on March 18, 2025, for a Strategic Plan Workshop to reaffirm their five strategic pillars and set the framework for the City’s second two-year Strategic Plan. Council priorities are defined as topics that will receive significant attention and budget consideration over the next two years. While most priorities are designed with a one- to three-year time frame, some may extend beyond that period as needed to achieve long-term goals.
Housing Services
The Housing Division is part of the City Manager’s Office. The division is responsible for administration, monitoring, and implementations of the City’s federal, state, and local housing and community development funds.
The Housing Division, in conjunction with the Planning Division, are responsible for implementing the Housing Element of the City’s General Plan.
Resources
State of the City
The page contains links to documents outlining Rocklin’s strategies for the sustainability and growth of the city. They include the annual Strategic Plan, Rocklin’s Economic Development Strategy, the Long Range Property Management Plan, and more.
State of the City Presentation
American Rescue Plan Act (ARPA) Funding
The $1.9 trillion American Rescue Plan Act (ARPA) was signed into law on March 11, 2021, to deliver relief to millions of Americans struggling with the economic crisis caused by the ongoing COVID-19 pandemic. ARPA includes a more than $350 billion allocation of Coronavirus State and Local Fiscal Recovery Funds (CSLFRF) to state, local, territorial, and tribal governments.
The City of Rocklin has been awarded just over $7 million to assist local businesses and non-profits in recovering from the pandemic, maintain vital services, increase the health and safety of residents, and more.
Community Survey
Help Shape Rocklin’s Future
We want your input about how to protect Rocklin’s high quality of life. Your opinions matter. We are listening! Please fill out the form below by November 21st.
Why Is the City Hosting This Survey?
The City continues to be in solid financial condition. Despite nearly doubling in size over the last 25 years, the City has made smart investments and strategic decisions to maintain a balanced budget and continuity of the most critical services valued by our community. Over the years we have continuously improved efficiency and prioritized delivery of vital city services in a fiscally sound manner.
As we maintain this focus and plan for the future, we see that many essential City services have been stretched thin in recent years, and the strain on those services is growing. Looking forward, ongoing expenses are growing faster than available resources. Without additional revenue, Rocklin’s high quality of life will at some point be at risk.
Accordingly, we want to elevate the conversation with our community before important decisions are made for the future. One option being discussed is the potential for a modest increase to Rocklin’s city sales tax, a step that would require local voter support to go into effect. I want to stress that no decisions have been made and we are currently only exploring options.
What do YOU think? We want to hear from you before the City Council considers important decisions impacting Rocklin’s future.
Community Survey
The Results Are In: 2025 Rocklin Community Survey
We’re excited to share the results of the 2025 National Community Survey (NCS), conducted in partnership with Polco, a national leader in civic engagement and public opinion research. Every two years, Rocklin participates in this comprehensive survey to better understand the priorities, satisfaction, and experiences of our residents. Your feedback plays a vital role in shaping the future of our city.
Thank you to everyone who participated! This year’s results highlight many of the things we love most about Rocklin—and also point to opportunities for growth and improvement.
High Ratings Across the Board
Nine out of ten residents rated Rocklin as an excellent or good place to live and raise a family—well above the national benchmark. Residents gave especially high marks in areas like:
- Safety
- Parks and Recreation
- The Natural Environment
- Local Economy
Over 80% of respondents rated these services as “good” or “excellent,” and 93% identified safety as “essential” or “very important.”
Community Priorities
Other top priorities included:
- Utilities (92%)
- Economy (88%)
- Parks and Recreation (85%)
These insights help us ensure city services are aligned with what matters most to you.
Opportunities for Improvement
While many areas are thriving, the survey also revealed a few key challenges. Compared to 2023, residents expressed increased concerns about:
- Community Design
- Health and Wellness
- Inclusivity and Engagement
These shifts point to broader conversations about growth, housing affordability, and building a welcoming, inclusive Rocklin for all.
View the full survey results below:
For more information on this survey questionnaire and/or process, contact Elizabeth Sorg, (916) 625-5582 or Elizabeth.Sorg@rocklin.ca.us
About Polco and The National Community Survey
Polco brings people and data together to help build stronger, healthier communities. With award-winning community engagement tools and services, Polco allows leaders to engage residents around their most important topics, align goals, and strengthen public trust. Polco is committed to a strict privacy policy, designed to keep participants’ responses confidential and protect personal data.
The National Community Survey (The NCS):
- Is endorsed by the International City/County Management Association (ICMA)
- Is used by more than 500 local government agencies around the country
- Offers benchmark database comparisons to other communities
- Uses a questionnaire developed by survey researchers and local government experts
- Is designed to provide comprehensive feedback about the community’s quality of life and quality of local government services
- Allows Rocklin to track historical trends across 10 key facets of livability and hundreds of individual questions
Feedback to the City Manager
Please use this form to convey your comments about City of Rocklin practices, services, events, or employees directly to the City Manager.