City Manager
City Manager
The City Manager is appointed by the City Council and is
responsible for implementing and carrying out the policies of the
Council. As the chief executive officer of the City, the City
Manager supervises operations, directs departments and
services, and enforces the laws and policies as adopted by the
City Council.
The City Manager’s Office coordinates:
- Administration
- Economic Development
- Housing
- Legislative Advocacy
- Public Affairs
The office of the City Manager is the primary contact for providing current information to the public, the media, and City employees.
Economic Development
Economic Development implements, coordinates and monitors policies and programs to improve the City’s business climate.
This office works to keep Rocklin prosperous by acting on two overarching approaches to economic vitalization: strengthening what the City already has and pursuing what the City needs to achieve a strong, diversified local economy.
City Strategic Plan
2025-2027 Strategic Planning Framework
Thank you for your interest in the City of Rocklin’s Strategic Plan.
The City Council recently met on March 18, 2025, for a Strategic Plan Workshop to reaffirm their five strategic pillars and set the framework for the City’s second two-year Strategic Plan. Council priorities are defined as topics that will receive significant attention and budget consideration over the next two years. While most priorities are designed with a one- to three-year time frame, some may extend beyond that period as needed to achieve long-term goals.
Housing Services
The Housing Division is part of the City Manager’s Office. The division is responsible for administration, monitoring, and implementations of the City’s federal, state, and local housing and community development funds.
The Housing Division, in conjunction with the Planning Division, are responsible for implementing the Housing Element of the City’s General Plan.
Resources
State of the City
The page contains links to documents outlining Rocklin’s strategies for the sustainability and growth of the city. They include the annual Strategic Plan, Rocklin’s Economic Development Strategy, the Long Range Property Management Plan, and more.
State of the City Presentation
American Rescue Plan Act (ARPA) Funding
The $1.9 trillion American Rescue Plan Act (ARPA) was signed into law on March 11, 2021, to deliver relief to millions of Americans struggling with the economic crisis caused by the ongoing COVID-19 pandemic. ARPA includes a more than $350 billion allocation of Coronavirus State and Local Fiscal Recovery Funds (CSLFRF) to state, local, territorial, and tribal governments.
The City of Rocklin has been awarded just over $7 million to assist local businesses and non-profits in recovering from the pandemic, maintain vital services, increase the health and safety of residents, and more.
Community Survey
2026 Rocklin Community Survey
The City of Rocklin has partnered with Polco, a leader in the field of civic engagement and surveying, to issue the 2026 National Community Survey. We’d like all residents and community members to participate!
Randomly selected households will receive mailed survey invitations over the next few weeks. If you receive an invitation, please follow the instructions and share your input. If you aren’t selected for this initial survey effort, a community-wide survey will be available shortly. Watch our social media for announcements, or sign up to be notified when that survey is ready: polco.us/n/res/signup
Survey results will be compiled in a report by Polco and shared with the community upon completion. For more information on this survey questionnaire and/or process, contact Elizabeth Sorg, (916) 625-5582 or Elizabeth.Sorg@rocklin.ca.us
About Polco and The National Community Survey
Polco brings people and data together to help build stronger, healthier communities. With award-winning community engagement tools and services, Polco allows leaders to engage residents around their most important topics, align goals, and strengthen public trust. Polco is committed to a strict privacy policy, designed to keep participants’ responses confidential and protect personal data.
The National Community Survey (The NCS):
- Is endorsed by the International City/County Management Association (ICMA)
- Is used by more than 500 local government agencies around the country
- Offers benchmark database comparisons to other communities
- Uses a questionnaire developed by survey researchers and local government experts
- Is designed to provide comprehensive feedback about the community’s quality of life and quality of local government services
- Allows Rocklin to track historical trends across 10 key facets of livability and hundreds of individual questions
Feedback to the City Manager
Please use this form to convey your comments about City of Rocklin practices, services, events, or employees directly to the City Manager.