News and Press Releases


City News

View the latest Rocklin news. 

View the latest Rocklin news. 


City Of Rocklin & Growth Factory To Launch “Build Up Rocklin” Program

City of Rocklin is partnering with Growth Factory to kick-start a new program, Build Up Rocklin, that focuses on supporting innovation, growth, and sustainability within established businesses. This will be a six-month cohort-based program focused on business components, financial roadmaps, leadership development and a business showcase to conclude the program.


Rocklin Fire Department Santa Tour
Nov 28–Dec 7, 2022

Rocklin Fire Department Santa Tour

Every December, the Rocklin Firefighters are called upon to assist Santa Claus in visiting the neighborhoods of Rocklin. This has been a Rocklin tradition since the 1970’s and has always been a family-favorite event in the community.

Santa leaves the fire stations each night around 5:30 p.m. and there is no set route for each night. This is part of the magic, so open those windows and listen for the sirens and music!


Growth Factory Helps Small Businesses Achieve Big Dreams

During Global Entrepreneurship Week, the City is highlighting Monique Brown, Managing Director of Growth Factory, a Rocklin-based nonprofit startup accelerator that helps startups and small businesses within the Greater Sacramento region achieve financial success.

“We’re on a mission to build thriving companies here in the region that really supports entrepreneurship as an economic development strategy,” Monique explained. “This helps create a sustainable and thriving economy for the region alongside a culture of innovation.”


October 25 City Council Recap
Placer Creek Apartments; Annual Fee Updates; Community Recognition

Placer Creek Apartments Approved

The Rocklin City Council took the first steps to approve entitlements and introduce an ordinance change that will allow the Placer Creek Apartments project to be built in the Whitney Ranch area.

The project will include a 254-unit apartment complex on a 10.4 acre site at the southeast corner of University Ave. and Whitney Ranch Parkway.


College Park Project Final Environmental Impact Report
Scheduled Planning Commission Public Hearing Date: November 15, 2022

The Rocklin Planning Commission will hold a public hearing on Tuesday, November 15, at 6:30 p.m. at 3970 Rocklin Rd. to discuss the College Park Project proposed entitlements and Final Environmental Impact Report.


Oct. 11 City Council Recap
SACOG Blueprint, Fire Recruit Classification, Atherton Sewer Upgrades

SACOG Presents 2024 Metropolitan Transportation Plan/Sustainable Communities Strategy “Blueprint”

The Sacramento Area Council of Governments represents six counties and 28 cities across the Sacramento region, including Placer County and Rocklin.

As an agency, SACOG works with its members to address regional challenges that are too big for any one jurisdiction to solve on their own.


Deal Struck to Build Costco in Loomis on Border of Rocklin

The City of Rocklin, the Town of Loomis, Costco and the group “Citizens for Responsible Growth” have finalized an agreement that paves the way for a Costco to be built in Loomis on the border of Rocklin at Sierra College Blvd. and Brace Rd.

The settlement requires $3.75 million in payments to Rocklin from Costco to mitigate impacts along the Sierra College Blvd corridor. It also includes revised site plans that will extend the northbound right turn entry lane from Sierra College Blvd. into the development.

Costco has also agreed to not include a gas station in Loomis as part of this project.

“This collaborative agreement protects the interests of Rocklin businesses in the area while clearing obstacles for Costco, which will bring significant sales tax revenue to Loomis,” Rocklin Mayor Bill Halldin said. “Rocklin’s goal was always to ensure the Loomis Costco was designed properly and that the project paid its fair share to reduce traffic impacts along the Sierra College Blvd. corridor.”


New Smartphone App Provides City of Rocklin News and Updates

City of Rocklin residents can now receive important City news and event information through the free government-focused smartphone app Simplicity.

The Simplicity app is free to download from the App Store and Google Play at and does not require users to register or input personal information to receive updates. After app installation, residents simply choose Rocklin as their city and then select topics of interest to receive personalized notifications.


September 27 City Council Recap
Estia Project Approved; City Investment Management

Estia at Rocklin Entitlements Approved

The Rocklin City Council approved development entitlements for the Estia at Rocklin residential project at their regularly scheduled meeting on Sept. 27. The approvals included general plan amendments, an ordinance for general development plan amendments and a rezone, environmental review, a tentative parcel map, and design review.


Community Shows Enthusiasm for SWRA Master Plan Concepts
Approx. 175 People Attended Sept. 12 Meeting

The City of Rocklin held a public meeting to share initial ideas and proposed amenities for the Sunset Whitney Recreation Area master plan on Monday, Sept. 12 at the Rocklin Event Center.

The evening featured a formal presentation outlining the current iteration of plans along the main corridors of the SWRA, including a central area for activities currently labeled “The Hub,” a new park space near Sunset Blvd. on the west side of the SWRA, and more passive recreation proposed on the east side.

Article By Warren Jorgensen, Community Recognition Commissioner

City Accepting Nominations for Wall of Recognition
Former Mayor George Magnuson Reflects on Volunteerism

George Magnuson was one of the City’s longest-serving City Councilmembers, a volunteer firefighter, and community activist. He recently recalled the feeling of pride he took from in being a volunteer and that he was pleased to see a spotlight shined on the many others who give back when the “Public Safety Volunteers” were included in the first group of honorees to be inscribed on the Wall of Recognition in 2018.


Traffic Safety Committee Town Hall Meeting
Thursday, July 21, at 6 p.m. at the City Council Chambers

Rocklin residents take pride in living in a safe, family-oriented community. As Rocklin has developed and the population increased, the City’s 550 lane miles of road have become busier with people commuting to work, taking kids to school, or just walking or biking to the numerous parks in the area.

Traffic safety issues affect everyone and the City of Rocklin often receives and responds to traffic inquiries from citizens who want to improve conditions in their neighborhoods.

To offer opportunities for residents to learn more about traffic safety planning and to share traffic safety concerns, the City will hold it’s bi-annual traffic safety committee town hall on Thursday, July 21, at 6 p.m. in the Rocklin City Council Chambers.