News and Press Releases
Assistant City Manager Sherri Conway announces upcoming retirement
Assistant City Manager, Sherri Conway has announced her upcoming retirement. Sherri was hired as Assistant City Manager for the City of Rocklin in October 2021.
Conway came to Rocklin with over 30 years of experience serving municipalities in New York state and Placer County.
As Assistant City Manager, Conway has supported the City Manager and various functions within the Office of the City Manager, including creation and implementation of the City’s Economic Development Strategy, serving as the City’s business ombudsmen, leading the newly established Arts Commission, and spearheading the initiation of the City’s Zone Rocklin project. Additionally, Sherri has led the City’s efforts on various development projects including the Oak & Pine Affordable Housing project and facilitation of commercial development on the “Big Gun” property.
“It has been an honor to serve City of Rocklin as your Assistant City Manager,” Conway said. “City Manager Aly Zimmermann welcomed me in as part of the executive team and has fully supported the efforts to be a champion for our amazing community. As a member of Team Rocklin, we have worked hard to ensure that Rocklin has a diverse and thriving economy to support the high quality of life our residents deserve. Having the opportunity to serve our business community and build upon those relationships has been extremely rewarding on many levels. I have no doubt that Team Rocklin will continue that mission. And, while I will miss working with such a dynamic and welcoming team, I’m excited to move into the next chapter in my life.”
“Sherri’s passion for economic development and community engagement has been instrumental in her time with Rocklin. Her wealth of knowledge has been vital to the success of various projects during her time with us,” City Manager Aly Zimmermann said. “We have been fortunate to have Sherri as part of Team Rocklin and will miss her energy in the City Manager’s Office.”
Prior to her tenure with the City of Rocklin, Conway served as Director of the Placer County Office of Economic Development. During her time with the County, Conway oversaw business retention, expansion and attraction efforts, led workforce and job development programs, was responsible for the Placer County Visitor’s Bureau, and more. She has also served as the economic development and planning director for the City of Colfax, as well as the community development director for the City of Lake Placid, New York. In 2018, Conway launched the Placer Business Resource Center (BRC), a countywide one-stop facility to serve the business community. To date, programs through the BRC have helped create hundreds of new businesses in Placer County. In early 2021, also under Conway’s direction, the first countywide business retention and expansion program was launched, leveraging the full support of all six Placer cities/town and the local chambers of commerce.
Conway plans to retire in December 2024. The City’s Human Resources Division will conduct a recruitment to permanently fill the position, which is anticipated to be concluded before the end of the year.
August 27 Rocklin City Council Recap
Staff Details Plans For Remaining ARPA Funds
Rocklin City Staff presented Council with an outline on planned expenditures for the remaining American Rescue Plan Act (ARPA) funds allotted to the City.
August 13 Rocklin City Council Recap
Samantha Springer Beautifies Rocklin Library
At Tuesday’s City Council meeting, Rocklin Councilmembers received a presentation from Samantha Springer, Eagle Scout Candidate from Rocklin’s Troop 219, regarding her recently completed Eagle project. Samantha’s passion for reading began at a young age, leading her towards wanting to complete a project that incorporated books.
Managed Grazing Progressing In Rocklin
Each year, thousands of goats and sheep work their way across the City, clearing thatch and invasive species to reduce the threat of fire during the peak dry season. Often referred to as “managed grazing,” the use of grazing animals is a green approach to vegetation control instead of manual, mechanical, or chemical methods.
Candidate Filing Now Open For 2024 Rocklin Municipal Election
The next General Municipal Election for the City of Rocklin will
be held on Tuesday, November 5, 2024 to fill three seats on the
Rocklin City Council for four-year terms. Candidate filing for
these open seats is open now through August 9, 2024 by 5 p.m.
Candidates must be 18 years of age, a citizen of the United
States, and a registered voter residing within the City limits at
the time the Nomination Paper is issued.
2024 Wall of Recognition Nominations Now Open
The nomination period for this year’s Wall of Recognition honorees is open now through August 2, 2024. Each year, the City opens the nomination period for new honorees to be added to the Wall of Recognition, originally dedicated in 2018 for the City’s 125th anniversary of incorporation. Nominations for the wall can include persons, families, business entities, and community groups who have made significant contributions to the betterment of our community.
June 25 Rocklin City Council Recap
Swearing In of Newly Appointed Rocklin Boards, Commissions, and Committee Members
On May 29, 2024, the City Council conducted interviews with qualified applicants to fill vacancies on the City’s Board of Appeals, Community Recognition Commission, and Parks & Recreation Commission. The City Council also reviewed requests for reappointment of scheduled vacancies on the Board of Appeals, Community Recognition Commission, Investment Advisory Committee, Parks & Recreation Commission, and the Planning Commission.
Firework Safety 2024
Only "Safe & Sane" Fireworks Permitted In Rocklin
As we approach Independence Day, it is important for residents to stay informed of enforced regulations concerning the purchase and igniting of fireworks within city limits.
The City of Rocklin has adopted a Zero Tolerance Policy regarding Illegal Fireworks. Only “Safe & Sane” fireworks are legal in California and may be sold within the city limits by non-profit organizations that meet specific criteria.
Road Closure on Park Drive
June 18 - 20 and June 24 - 27
The City’s Engineering Division has a paving contractor performing pavement rehabilitation on Park Drive between Stanford Ranch and Bay Street on June 18 – 20 and June 24 – 27.
This construction activity will result in Park Drive having a FULL ROAD closure. Details are as follows:
Dates of Work:
- Tuesday, June 18 through Thursday, June 20
- Monday, June 24 through Thursday, June 27
Hours of Work: 9 PM to 5 AM
June 11 Rocklin City Council Recap
Placer Mosquito & Vector Control District Annual Update
Meagan Luevano, Public Information Officer with the Placer Mosquito and Vector Control District, presented City Council with an annual update on initiatives, projects and information on mosquito activity in the area.
This organization aims to effectively manage the risks from vectors and vector-borne disease in Placer County to protect public health.
Fitch Upgrades City of Rocklin’s Bond Rating to ‘AAA’
The City of Rocklin is pleased to announce that the bond rating agency, Fitch, has improved Rocklin’s rating from ‘AA+’ to ‘AAA’. Fitch is an independent bond rating agency that evaluates our budgets, financial statements, operating performance, debt profile, economic drivers, and long-term liabilities to rate our debt and ability to repay investors.
May 28 Rocklin City Council Recap
Leadership Rocklin 2023-24 Graduates Honored
City Council received a special presentation regarding the graduating class of Leadership Rocklin 2023-24.
Leadership Rocklin is a program run by the Rocklin Area Chamber of Commerce that aims to develop leadership skills, community knowledge, and relationships. The program also encourages participants to give back to the community.
May 14 Rocklin City Council Recap
Proclamation Recognizing National Police Week
Mayor Janda Presented Rocklin Police Chief Rustin Banks with a proclamation recognizing May 12-18 as National Police Week and May 15 as Peace Officers Memorial Day.
Five Star – Mission Hills Paving Project
The Five Star – Mission Hills Paving Project is expected to begin work May 2024. McGuire and Hester (The City’s contractor), and the City of Rocklin will do everything possible to minimize inconveniences during this construction activity.
Rocklin residents within the impacted area will be receiving door hangers with information regarding the pavement rehabilitation project.
Rocklin Ranked One Of The Safest Cities In California
Rocklin has been named the ninth safest city in California by SafeWise, a leading safety firm specializing in home security advice and services.
Last month, SafeWise published its 10th annual Safest Cities report, which is conducted by using FBI crime statistics and population data. SafeWise determined that Rocklin boasts a rate of fewer than 1.1 violent crimes and 13 property crimes per 1,000 residents – figures far below the state and national rates.
April 23 Rocklin City Council Recap
Whitney Ranch Retail Project; Weed Abatement; Ruhkala Awards
Whitney Ranch Retail Project
City of Rocklin Senior Planner Nathan Anderson presented City Council with details regarding the development of a Whitney Ranch Retail Center.
This project is proposing to construct a commercial shopping center consisting of ten buildings, totaling approximately 95,000 square feet. The center will be anchored by an approximately 44,000 square foot Nugget Market, which will be the first large grocery store in the Whitney Ranch area.
2024 Ruhkala Community Service Awards Honorees
The Rocklin City Council held a special presentation for the 2024 Ruhkala Community Service Award Winners at the April 23 City Council meeting and honored them with an awards reception.
Honorees include:
Rocklin Welcomes new Parks & Recreation Director
Parks & Recreation Director Veronica Tracy
The City of Rocklin has announced an important selection of Veronica Tracy as its next Parks & Recreation Director, effective April 8. This selection fills a post that has been vacant since September 2023.
Run Rocklin Course Routes
Updated course routes have been completed for the upcoming Run Rocklin race on Sunday, April 14. These routes have been designed to keep runners safe and avoid heavy traffic and construction zones.
You can find the half marathon and 10k routes, below.
