Economic Development

Economic Development implements, coordinates and monitors policies and programs to improve the City’s business climate.

This office works to keep Rocklin prosperous by acting on two overarching approaches to economic vitalization: strengthening what the City already has and pursuing what the City needs to achieve a strong, diversified local economy.



Why Rocklin?

The City of Rocklin boasts a highly educated workforce, a strong corporate presence, and world-class recreation. Our healthy and growing workforce is fostered by highly-rated K-12 schools and higher learning opportunities like Sierra College and William Jessup University. Recreation opportunities in Rocklin range from the thrill-seeking options at Quarry Park Adventures to taking in all that 38 passive and active public parks have to offer.

The City is proud to host numerous distinct business advantages:

  • Interstate 80 and Highway 65 frontage
  • Business-friendly community and City Council, eager to embrace local goods and services
  • Streamlined permit approval process and development impact fee deferrals
  • A median household income of over $105,617, providing residents the ability to support local retail and service businesses
  • A highly educated workforce

Major Employers

Oracle headquarters in Rocklin, CA

As of 2020, Rocklin has a population of 73,261. Major employers in Rocklin are concentrated in education, technology services, commercial, and retail. From 2015 to 2020, jobs in Rocklin increased from 27,853 to 31,290, an increase of 12.3%. This increase outpaces the national growth rate by 12.3%. The city’s top three industries are

  • Education and Hospitals (Local Government)
  • Retail 
  • Professional, Scientific and Technical Services

Local Entrepreneurship and Business Assistance

The City Manager’s Office serves as the City’s Business Ombudsman, providing a liaison between the City and the business community. We offer no-cost consultation for incentive identification, site selection, market analysis, and regulatory and permitting compliance assistance.


Search Commercial Properties

The City of Rocklin has partnered with LoopLink to provide an online search directory for available properties in our community. Find properties for sale or for lease, and filter by property type or criteria: Launch LoopLink

Economic Development staff are available to assist you with custom commercial property searches. Contact Sherri Conway at or call us at (916) 625-5176 with details on the type and size of space or property you are looking for. We can also assist with zoning, navigating the development process, and any other information gathering to assist with your property search and decision.


Small Business Resources

Whether you’re starting from scratch or growing your small business, there are a lot of people willing to help.


Rocklin’s Advantages

Ribbon cutting at the grand opening of Cracker Barrel in Rocklin, CA

If you could save your client time and money, would you be interested in finding out more? Rocklin’s Advantages outline the top reasons why the City of Rocklin is a good place to do business: