New Business Assistance

Overview

Local Entrepreneurship and Business Assistance

The City Manager’s Office serves as the City’s Business Ombudsman, providing a liaison between the City and the business community. We offer no-cost consultation for incentive identification, site selection, market analysis, and regulatory and permitting compliance assistance.

The City Manager’s Office serves as the City’s Business Ombudsman, providing a liaison between the City and the business community. We offer no-cost consultation for incentive identification, site selection, market analysis, and regulatory and permitting compliance assistance.

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American Rescue Plan Act (ARPA) Funding

Logo for Rocklin's ARPA program, Restore Rocklin

The $1.9 trillion American Rescue Plan Act (ARPA) was signed into law on March 11, 2021, to deliver relief to millions of Americans struggling with the economic crisis caused by the ongoing COVID-19 pandemic. ARPA includes a more than $350 billion allocation of Coronavirus State and Local Fiscal Recovery Funds (CSLFRF) to state, local, territorial, and tribal governments.

The City of Rocklin has been awarded just over $7 million to assist local businesses and non-profits in recovering from the pandemic, maintain vital services, increase the health and safety of residents, and more.

Visit the ARPA Funding portal.

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Growth Factory

The City of Rocklin has partnered with the Growth Factory to assist Rocklin small businesses with technical support and coaching. The Growth Factory Accelerator helps early-stage startups to rapidly progress from minimum viable product (MVP) to product market fit.

Beyond that, the Growth Factory works with them to build the funding case and leadership capacity to attract the capital and team needed to support scaling a high-growth company. The Growth Factory headquarters is right here in Rocklin on Granite Drive.

Visit the Growth Factory

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The Placer Business Resource Center
Information and Assistance for Businesses and Entrepreneurs

A Placer Business Resource Center workshop

Placer Business Resource Center logo The Placer Business Resource Center (PBRC) is a source for information and assistance for businesses and entrepreneurs in Placer County. 

For new businesses, staff at the PBRC can help identify funding options and walk you through the steps that will turn your idea into a successful venture. For existing businesses, they can assist with strategizing expansion plans and accessing capital to position you for sustainable growth.