Rocklin Relaxes Sign Ordinance, Implements Additional Business Support


The City of Rocklin understands businesses large and small are fighting for their livelihood’s as coronavirus-related restrictions continue to batter the economy.  To offer assistance, the Rocklin City Council on May 12 approved a program designed to offer businesses temporary relief from some City regulations and fees.

With Placer County and Rocklin receiving special clearance by the state allowing retail, restaurants, some offices, and other industries to reopen with restrictions, the program can offer those preparing to reopen more flexibility, and save money for those awaiting clearance.

Business support efforts (through August 31, 2020) include:

  • Temporary advertising and promotional signs are now allowed without a permit. Signs must still be kept on the business’ property, not impede the public right-of-way, or present a safety hazard.
  • Modification of outdoor dining standards to assist restaurants in serving customers comfortably and safely. Details and an online application can be found here
  • Flexibility regarding late payment of business license taxes. Interested businesses should contact the City Finance department for details at (916) 625-5020.
  • Waiver of fire safety inspection fees.

The City is also developing a campaign in partnership with the Rocklin Area Chamber of Commerce to encourage residents to spend their dollars locally, which will launch soon.

Rocklin, the Rocklin Chamber, Placer County and surrounding organizations are working together to assist businesses to reopen under state guidelines in a safe and science-backed manner. The proactive local cooperation has better prepared our area to act entering the latest reduction in stay-a-home restrictions. City leaders are also working to enter the next stage as soon safely possible.