Each year, communities across the nation come together to celebrate Red Ribbon Week, the largest and longest-running drug prevention campaign in the United States. This year, Red Ribbon Week takes place from October 23–30, with the theme of promoting healthy, drug-free lifestyles, and empowering youth to make positive choices.

The Red Ribbon Campaign began in 1985 following the tragic death of Drug Enforcement Administration (DEA) Agent Enrique “Kiki” Camarena, who was tortured and killed while investigating drug traffickers in Mexico.

In the wake of his death, friends, neighbors, and communities across the country began wearing red ribbons to honor his memory and his fight against drug abuse. Their efforts sparked a nationwide movement, and in 1988, the National Family Partnership (NFP) sponsored the first official National Red Ribbon Celebration.

Today, the Red Ribbon serves as a powerful symbol of unity and prevention. Each October, millions of children, parents, and educators participate in activities that raise awareness about the dangers of drug use and encourage safe, healthy choices.

In Rocklin, Red Ribbon Week is an opportunity for schools, families, and community members to come together in support of youth and the well-being of our neighborhoods.

The City of Rocklin encourages residents to wear red during the week of October 23–30 and to join in local efforts to promote awareness and prevention.

To learn more about the Red Ribbon Campaign and how you can get involved, visit www.redribbon.org