Economic Development


Economic Development

The V building at Sierra College in Rocklin, CA

Economic Development implements, coordinate and monitors policies and programs to improve the City’s business climate.

This office works to keep Rocklin prosperous by acting on two overarching approaches to economic vitalization - strengthening what the City already has and pursuing what the City needs to achieve a strong, diversified local economy.


Rocklin’s Advantages

Ribbon cutting at the grand opening of Cracker Barrel in Rocklin, CA

If you could save your client time and money, would you be interested in finding out more? Rocklin’s Advantages outline the top reasons why the City of Rocklin is a good place to do business:


Search Commercial Properties in Rocklin

Are you looking for available property in Rocklin? We have partnered with LoopLink to provide an online search directory for available property in our community. Find properties for sale or for lease, and filter by property type or criteria. Click here to access our database.

Economic Development staff is available to assist you with custom commercial property searches. Simply send an email to Sherri Conway at or call us at (916) 625-5176 with details on the type and size of space or property you are looking for. We can also assist with zoning, navigating the development process, and any other information gathering to assist with your property search and decision.


Major Employers

Oracle headquarters in Rocklin, CA

As of 2020, Rocklin has a population of 70,469. Major employers in Rocklin are concentrated in education, technology services, commercial, and retail. From 2015 to 2020, jobs in Rocklin increased from 27,853 to 31,290, an increase of 12.3%. This increase outpaces the national growth rate by 12.3%. The top three industries are:

  • Education and Hospitals (Local Government)
  • Retail 
  • Professional, Scientific and Technical Services
Sierra Joint Community College District 1,200
Horizon West Healthcare, Inc. 909
Rocklin Unified School District 889
Oracle Corporation 772
S.E. Scher Corporation 663
American Healthcare Administrative Services, Inc. 490
United Natural Foods West, Inc. 385
SMA America Production LLC 377
City of Rocklin 238
First Technology Federal Credit Union 211
Educational Media Foundation 200
Bi Warehousing, Inc. 177
United Parcel Service, Inc. 151
Infinity Energy Inc. 150
J.R. Pierce Plumbing Co., Inc. of Sacramento 150
Verifone, Inc. 144
Golden Eagle Distributing Corporation 131
Brightview Landscape Services, Inc. 122
Road Safety, Inc 120
Sonoran Roofing, Inc. 120
Jeld-Wen, Inc. 115
Cracker Barrel Old Country Store, Inc. 111
Bel Air Mart 106
Cha-Dor Realty LLC 102
Pacific Secured Equities, Inc. 100

*A job is defined as any permanent full-time or part-time, permanent position.

Updated November 2021


The Placer Business Resource Center
Information and Assistance for Businesses and Entrepreneurs

A Placer Business Resource Center workshop

Placer Business Resource Center logo The Placer Business Resource Center (PBRC) is a source for information and assistance for businesses and entrepreneurs in Placer County. 

For new businesses, staff at the PBRC can help identify funding options and walk you through the steps that will turn your idea into a successful venture. For existing businesses, they can assist with strategizing expansion plans and accessing capital to position you for sustainable growth.