Economic Development
Economic Development
Economic Development coordinates, monitors, and implements all activities associated with economic development as identified in the City’s adopted Economic Development Strategy which accomplishes the following:
- Creates an economic vision to identify and acknowledge our strengths and weaknesses
- Outlines sustainable strategies for growing our economy
- Identifies target industries and strategic investment locations to ensure a positive return on investment to our community
- Builds partnerships for sustainable economic development
This office works to keep Rocklin livable, by acting on two overarching approaches to economic vitalization – strengthening what we already have and pursuing what we need to achieve a strong, diversified local economy.
Rocklin’s Advantages
If you could save your client time and money, would you be interested in finding out more? Rocklin’s Advantages outline the top reasons why the City of Rocklin is a good place to do business:
Major Employers
Major Employers in Rocklin – updated September, 2019
Major employers in Rocklin are concentrated in education, technology services, commercial, and retail.
| EMPLOYER | NUMBER OF JOBS |
| Sierra Joint Community College District | 1,200 |
| Rocklin Unified School District | 1,056 |
| Oracle | 500 |
| American Healthcare Administrative Services, Inc. | 490 |
| S.E. Scher Corporation | 459 |
| Wal-Mart Stores Inc. (2 locations) | 420 |
| Chevron Corporation | 391 |
| United Natural Foods West, Inc. | 385 |
| Ace Hardware Corporation | 360 |
| Mullin & Worrall, LLC | 350 |
| Riebe’s Auto Parts, LLC | 350 |
| UPS | 325 |
| Educational Media Foundation | 325 |
| City of Rocklin | 321 |
| Pacific Secured Equities, Inc. | 300 |
| The Rocklin Academy | 270 |
| Csdvrs, LLC | 250 |
| Bel Air Mart | 245 |
| First Technology Federal Credit Union | 211 |
| William Jessup University | 209 |
| Purple Communications, Inc. | 208 |
| SMA America Production LLC | 200 |
| Target Stores Inc. | 180 |
| American Engineering & Asphalt, Inc. | 175 |
| Verifone, Inc | 160 |
| Energy Absorption Systems, Inc. | 150 |
| Infinity Energy Inc. | 150 |
| J.R. Pierce Plumbing Co., Inc. of Sacramento | 150 |
*A job is defined as any permanent full-time or part-time, permanent position.
Business References
Read what existing Rocklin businesses have to say about the experience.
The Placer Business Resource Center
information and assistance for businesses and entrepreneurs
The Placer Business Resource Center (PBRC) is a source for information and assistance for businesses and entrepreneurs in Placer County.
For new businesses, staff at the PBRC can help identify funding options and walk you through the steps that will turn your idea into a successful venture. For existing businesses, they can assist with strategizing expansion plans and accessing capital to position you for sustainable growth.
PBRC offers workshops and classes, one-on-one advising, permit assistance, and hiring assistance.