Economic Development coordinates, monitors, and implements all activities associated with economic development as identified in the City’s adopted Economic Development Strategy which accomplishes the following:

• Creates an economic vision to identify and acknowledge our strengths and weaknesses
• Outlines sustainable strategies for growing our economy
• Identifies target industries and strategic investment locations to ensure a positive return on investment to our community
• Builds partnerships for sustainable economic development

This office works to keep Rocklin livable, by acting on two overarching approaches to economic vitalization – strengthening what we already have and pursuing what we need to achieve a strong, diversified local economy.