Economic Development


Economic Development

Economic Development coordinates, monitors, and implements all activities associated with economic development as identified in the City’s adopted Economic Development Strategy which accomplishes the following:

  • Creates an economic vision to identify and acknowledge our strengths and weaknesses
  • Outlines sustainable strategies for growing our economy
  • Identifies target industries and strategic investment locations to ensure a positive return on investment to our community
  • Builds partnerships for sustainable economic development

This office works to keep Rocklin livable, by acting on two overarching approaches to economic vitalization – strengthening what we already have and pursuing what we need to achieve a strong, diversified local economy.


Rocklin’s Advantages

If you could save your client time and money, would you be interested in finding out more? Rocklin’s Advantages outline the top reasons why the City of Rocklin is a good place to do business:


Search Commercial Properties in Rocklin

Are you looking for available property in Rocklin? We have partnered with LoopLink to provide an online search directory for available property in our community. Find properties for sale or for lease, and filter by property type or criteria. Click here to access our database.

Economic Development staff is available to assist you with custom commercial property searches. Simply send an email to Troy Holt at or call us at (916) 625-5565 with details on the type and size of space or property you are looking for. We can also assist with zoning, navigating the development process, and any other information gathering to assist with your property search and decision.


Major Employers

Major Employers in Rocklin – updated Nov, 2017

Major employers in Rocklin are concentrated in education, technology services, commercial, and retail. 

Rocklin's Top 25 Employers

Sierra Joint Community College District 1,500
Rocklin Unified School District 1,242
Oracle 802
United Natural Foods West, Inc. 503
Purple Communications, Inc. 428
Wal-Mart Stores Inc. (2 locations) 420
R.C. Willey 356
UPS 325
Educational Media Foundation 325
The Rocklin Academy 270
City of Rocklin 238
First Technology Federal Credit Union 211
William Jessup University 200
Target Stores Inc 180
Farm Credit West 165
Sonoran Roofing, Inc. 160
Builders & Tradesmen’s Insurance Svcs. 153
SMA Solar Technology America LLC 150
Star Inc. 150
United Fire Group 127
Westgate Gardens Care Center, Inc 127
Road Safety, Inc. 120
Ecorp Consulting, Inc. 120
Star Acquisitions Inc. 110
Financial Pacific Insurance Group, Inc. 110

*A job is defined as any permanent full-time or part-time, permanent position.


The Placer Business Resource Center
information and assistance for businesses and entrepreneurs

The Placer Business Resource Center (PBRC) is a source for information and assistance for businesses and entrepreneurs in Placer County. 

For new businesses, staff at the PBRC can help identify funding options and walk you through the steps that will turn your idea into a successful venture. For existing businesses, they can assist with strategizing expansion plans and accessing capital to position you for sustainable growth. 

PBRC offers workshops and classes, one-on-one advising, permit assistance, and hiring assistance.