City Commerce

Overview

City Commerce

Under the direction of the City Manager, the Office of the Office of City Commerce coordinates, monitors, and implements all activities associated with economic and social development as identified in the City’s adopted Economic Development Strategy which accomplishes the following:

  • Creates an economic vision to identify and acknowledge our strengths and weaknesses
  • Outlines sustainable strategies for growing our economy
  • Identifies target industries and strategic investment locations to ensure a positive return on investment to our community
  • Builds partnerships for sustainable economic development

This office works to keep Rocklin livable, by acting on two overarching approaches to economic vitalization – strengthening what we already have and pursuing what we need to achieve a strong, diversified local economy.

Overview

Rocklin’s Advantages

If you could save your client time and money, would you be interested in finding out more? Rocklin’s Advantages outline the top reasons why the City of Rocklin is a good place to do business:

Overview

Major Employers

Major Employers in Rocklin – updated June, 2016

Major employers in Rocklin are concentrated in education, technology services, commercial, and retail. 

Rocklin's Top 20 Employers

EMPLOYER NUMBER OF JOBS
Rocklin Unified School District 1,168
Oracle America, Inc. 800
United Natural Foods, Inc. (UNFI) 555
Esurance Insurance Services, Inc. 545
Sierra College 497
Purple Communications 428
Walmart (2 locations) 325
Ace Hardware Corporation 301
UPS 300
Rocklin Academy Charter Schools 299
K-LOVE Radio/Educational Media Foundation 275
R.C. Willey 273
City of Rocklin 239
Gap Inc. Direct 200
Target 200
Builders and Tradesmen’s Insurance Services Inc.  153
SMA America, LLC 150
William Jessup University 140
United Fire Group 127
Veriphone 120

*A job is defined as any permanent full-time or part-time, permanent position.

Overview

Rocklin Adventures

The Rocklin Adventures at Quarry Park project is intended to provide family entertainment for both tourists and local residents with a mix of rock climbing and adventure related offerings augmented by quality food service and small retail store. The project has the potential to be a catalyst for commerce and development in Rocklin’s Quarry District, attracting customers to local businesses and generating tax revenues that could be used to sustain vital services and quality of life in the City.