Under the direction of the City Manager, the Office of the Office of City Commerce coordinates, monitors, and implements all activities associated with economic and social development as identified in the City’s adopted Economic Development Strategy which accomplishes the following:
- Creates an economic vision to identify and acknowledge our strengths and weaknesses
- Outlines sustainable strategies for growing our economy
- Identifies target industries and strategic investment locations to ensure a positive return on investment to our community
- Builds partnerships for sustainable economic development
This office works to keep Rocklin livable, by acting on two overarching approaches to economic vitalization – strengthening what we already have and pursuing what we need to achieve a strong, diversified local economy.
Major Employers in Rocklin – updated June, 2016
Major employers in Rocklin are concentrated in education, technology services, commercial, and retail.
|EMPLOYER||NUMBER OF JOBS|
|Rocklin Unified School District||1,168|
|Oracle America, Inc.||800|
|United Natural Foods, Inc. (UNFI)||555|
|Esurance Insurance Services, Inc.||545|
|Walmart (2 locations)||325|
|Ace Hardware Corporation||301|
|Rocklin Academy Charter Schools||299|
|K-LOVE Radio/Educational Media Foundation||275|
|City of Rocklin||239|
|Gap Inc. Direct||200|
|Builders and Tradesmen’s Insurance Services Inc.||153|
|SMA America, LLC||150|
|William Jessup University||140|
|United Fire Group||127|
*A job is defined as any permanent full-time or part-time, permanent position.
The Rocklin Adventures at Quarry Park project is intended to provide family entertainment for both tourists and local residents with a mix of rock climbing and adventure related offerings augmented by quality food service and small retail store. The project has the potential to be a catalyst for commerce and development in Rocklin’s Quarry District, attracting customers to local businesses and generating tax revenues that could be used to sustain vital services and quality of life in the City.